A small studio with big ambitions.
Profile
Founded in 2019 in Azeitão, a small village on the outskirts of Lisboa, our studio was born from the belief that branding requires proximity. By keeping our structure small and made exclusively of designers, we promote close relationships between designer and client, in the quest for finding solutions that resonate, both for the internal and external public.
We're into everything around branding, especially when a social impact is on the horizon. Schools, foundations, startups, and blossoming companies are our main clients.
We work from Portugal, and operate worldwide, with projects from the UK to Finland, Kuwait to Dubai, Portugal to Australia.
We believe in the small. In the small businesses, the small structures, and the small details. Keeping things small opens room for ideas to grow and, eventually, to make a big difference.
Beliefs
Emotional output through rational input.
Approach
Branding is emotional. It mobilizes entire corporations under the same values and creates relationships with its public, many times, that go beyond reason.
Our approach is to dive deep into the company's beliefs, discover its core values, and later translate them into a motto for action - The Brand Vision - that will work as a lighthouse to the design process.
Through close collaboration with our clients - as a team, more than often - we crystallize the Brand Vision into unique and memorable shapes, capable of being catalysts for the company, as well as builders of lasting relationships with its customers.
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Research, interviews, and questionnaires to deeply understand the company's beliefs and goals.
Output: Core-value definition.
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Synthesizing the core values into a motto for action.
Output: Brand Vision.
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Designing the brand: logo, color, type, visual universe, and speech.
Output: Brand Elements.
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Taking the brand to the real world - adjustment and systematization.
Output: Brand applications and graphic guidelines.
Consulting:
— Brand Strategy
— Brand Positioning
— Brand Architecture
— Brand Vision
Services
Branding:
— Naming
— Corporate Identity
— Rebranding
— Tone of Voice
— Brand Guidelines
Design:
— Graphic
— Editorial
— Packaging
— Motion
— UX
— Retail
Head team
Pedro Farelo
Creative Director
Diana Sousa
Project Manager
Asette, André Opticas, Back Combined, Colégio das Faias, Education House Finland, Elevation Burger, Fundação do Gil, GraphoGame, Hamburgueria do Bairro, Jadeite Group, KBG Construction, Porter Express, Spread Prosperity, Studio Toggle, Tons, Ufff, and Upiopi are some of our close friends.
Clients
“ They have this ability to truly understand a vision and create a brand that is not only unique but extremely clever. Direct and straight shooters, methodic and with a very structured execution: the perfect partner.”
Love
Marta Ferreira
Social Innovator, Spread Prosperity